marketo

Census, a startup that helps businesses sync their customer data from their data warehouses to their various business tools like Salesforce and Marketo, today announced that it has raised a $16 million Series A round...

You know your marketing content needs to grab a lead’s attention, but do you have the right tools to craft an ultra-personalized experience? That’s where Velocity scripting can take your marketing efforts to the...

Too often in customer marketing, onboarding flows and nurture campaigns take a one-size-fits-all approach. But there’s a price to be paid for defaulting to generalized customer experiences. Irrelevant emails get left...

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? Without the right tools,...

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. Unfortunately,...

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. Unfortunately,...

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. The downside? Before Marketo can start banging on all cylinders, you need to...

The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Although a majority of strategists understand the importance of this concept, only one in four are closely...

The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Although a majority of strategists understand the importance of this concept, only one in four are closely...

DecisionLink, an Atlanta-based company that provides software for cost-benefit analyses of business services from a customer’s perspective, has managed to woo one of Silicon Valley’s top venture firms to invest in...

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. But what are the...

Is this scenario familiar to you? You’ve heard about everything HubSpot can do, and like a tween bugging their parents for a must-have video game, you can’t help but be giddy at the possibilities. If you’re...

Is this scenario familiar to you? You’ve heard about everything HubSpot can do, and like a tween bugging their parents for a must-have video game, you can’t help but be giddy at the possibilities. If you’re...

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. But what if you want to access the best features from both programs in a single system?  It’s time to sync your Salesforce...

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. But what if you want to access the best features from both programs in a single system?  It’s time to sync your Salesforce...

Bizible is a marketing attribution software that tracks and reports on channel performance. This solution can provide visibility into which channels are driving the most engagement amongst your customers and prospects....