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7 Cutting-Edge Motion Graphic Examples (Plus Tips to Design Your Own)

Motion graphics are one of our favorite forms of visual content. Unlike static content, they have the unique ability to appeal to the viewer’s main sensory inputs (visual and audio) to create an emotional connection, increase information retention, and improve comprehension. This makes them one of the best storytelling tools for brands. And, luckily, there are plenty of great motion graphic examples out there that prove just how versatile the medium can be. We like to celebrate great design work when we see it, so today we thought we’d...

columnfivemedia.com

7 Cutting-Edge Motion Graphic Examples (Plus Tips to Design Your Own)

Motion graphics are one of our favorite forms of visual content. Unlike static content, they have the unique ability to appeal to the viewer’s main sensory inputs (visual and audio) to create an emotional connection, increase information retention, and improve comprehension. This makes them one of the best storytelling tools for brands. And, luckily, there are plenty of great motion graphic examples out there that prove just how versatile the medium can be. We like to celebrate great design work when we see it, so today we thought we’d...

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How to Write a Brand Video Script in 9 Simple Steps

A great brand video starts with a great video script, whether you’re making a commercial or explainer video. Voiceover, music, visuals—these devices enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your vision, so it’s important to give them a strong foundation. For that reason, there’s a great deal of responsibility at this stage of the video production process. If you haven’t written a video script before (or aren’t very confident about the draft you have at hand),...

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100 Awesome Motion Graphic Examples You’ll Wish You Made

Motion graphics are awesome and highly versatile storytelling tools. The best motion graphic examples can engage you through beautiful animations and powerful narratives. They can help explain what your company does. They can make you laugh, cry, and learn, which is why they are so useful for brands. And now that online video is on the rise, motion graphics might be your best weapon if you’re looking to mix up your content. If you’re just starting to explore motion graphics or looking for a little inspiration, you’ve come to the...

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5 Tips to Write a Motion Graphic Script Designers Won’t Hate

A powerful script is the foundation of a great video. (See our guide to writing a video script if you’re a total noob.) But when you’re writing a motion graphic script, it’s about more than simple dialogue. A good motion graphic combines audio and visuals to tell a compelling story, yet many scriptwriters forget that they’re writing for this specific medium. Too often scriptwriting and design are entirely divorced in the creation process. Writers churn out words, then kick their scripts to designers to execute. This happens for...

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How to Write a Great Explainer Video Script in 8 Simple Steps

Explainer videos are fantastic communication tools for brands—if they tell the right story. (To find out if you have a good explainer story, read this.) But a good explainer video can’t succeed without a good explainer video script. Even if you have world-class visuals, a weak script will sabotage your explainer, making it boring at best and confusing at worst. (There’s a reason a beautiful cover can’t save a bad book.) Sadly, many brands underestimate just how crucial an explainer video script is.  Why Your Explainer Video Script...