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Q2 ’21 Ratings: MSNBC Remains Second-Most-Watched Cable Network, But Averages Smallest Q2 Audience Since 2016

During the second quarter of 2021, MSNBC finished No. 2 across all of basic cable in average total prime time viewers (1.46 million) and in average total day viewers (847,000). According to live-plus-same-day data from Nielsen, the network also averaged 198,000 in the prime time demo, and 115,000 in the total day demo in Q2. While MSNBC’s standing as one of cable’s most-watched networks is impressive, its ratings are not trending...

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In Profile: Guthrie, Jones, Bongino

Today show co-anchor Savannah Guthrie and MSNBC president Rashida Jones were recently profiled by the L.A. Times and The Daily Beast, respectively. Both profiles were published Monday morning. Guthrie is celebrating 10 years as part of NBC’s morning franchise. The lawyer-turned-TV newser started out in the 9 a.m. hour before joining the flagship 7-9 a.m. program after the controversial departure of Ann Curry in 2012. She told Steve...

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Here’s How Television News Is Covering Pride Month

Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) Pride Month is celebrated in the U.S. each June to honor the 1969 Stonewall Uprising in Manhattan. TV news networks are recognizing this important month by delivering an extraordinary amount of digital and linear content throughout the month that celebrates the LGBTQ+ community in America. Here are their coverage plans: ABC: ABC News will be covering Pride Month across all of its...

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May 2021 Ratings: MSNBC Remains Second-Most-Watched Network on Cable, But Struggles to Draw Adults 25-54

MSNBC viewership continues to fall in the Biden era, as expected. Yet, despite the ratings decline, it remains the second-most-watched network on cable television. That was unheard of during the prior Democratic administration. In May 2021, MSNBC averaged nearly 1.5 million total viewers (No. 2 on basic cable), but just 199,000 adults 25-54 in prime time. That represents a -6% dip in total prime time viewers, and a -12% drop among...