enterprisetech.com enterprisetech.com

Arteria AI Closes $11M Series A Round to Scale its Contract Management Technology

AI developers have been steadily segmenting the booming financial services technology sector with new tools aimed at automating business processes. Among the latest examples are fintech startups applying AI to the drafting and analysis of business contracts, a software service known as contract lifecycle management (CLM). A recent entry, Toronto-based Arteria AI Inc., announced an early funding round this week that brought in $11...

ibm.com ibm.com

How to drive brand awareness and marketing with natural language processing

To grow brand awareness, a successful marketing campaign must be data-driven, using market research into customer sentiment, the buyer’s journey, social segments, social prospecting, competitive analysis and content strategy. For sophisticated results, this research needs to dig into unstructured data like customer reviews, social media posts, articles and chatbot logs. Manually collecting this data is time-consuming, especially for...