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How to protect your website from hackers looking to exploit your SEO strategies

Search engine optimization (SEO) is well known among marketing gurus, webmasters, and everyone in between to get websites a bit more notice on Google’s search engine results pages. But SEO is also gaining popularity amongst cybercriminals as a means to the nefarious end of spreading financial malware, exploitative tools, and dangerous ransomware. It’s becoming easier for these threat actors to instigate what you may call...

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Evolving SEO needs: from start-up to unicorn

Success Story Wealthsimple’s journey from start-up to scale-up provides a unique look at the role SEO can play in bringing a start-up to a billion-dollar valuation. Challenge When Padraig first arrived at Wealthsimple, there was very little in place in the way of an SEO strategy and the company had a lot of technical debt related to SEO. Fixing the company’s technical SEO shortcomings would be the first step before, building an...