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Notes From The October 15, 2014 oPASS & MagicPASS Meeting (The Souza-Thon!)

Both groups met at a special joint meeting last night at Nova University, part of Operation Souza. Before I go into my usual notes, I want to say thank you to Mark Souza for traveling from Redmond for the meeting. He flew overnight to get here and had a 6 am flight the next morning, making for a long trip. Chapters don’t work without speakers and as much as we rely heavily on the great group of Florida speakers, it’s nice to have...

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Building the SQLSaturday Orlando Marketing Plan-Part 7

Just spent some time re-reading my notes far and my ideas from before – glad I wrote them down, lots and lots to think on and easy to forget something (though I will probably miss some things anyway). Updated thoughts: What list is the list? We have an oPASS list, a MagicPass list, and the list (yet to be populated) for the SQLSaturday this year, plus we have the list from SQLSaturday last year. If we blast messages to all three or...

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Building the SQLSaturday Orlando Marketing Plan–Part 6 (Seminars)

Seminars (aka “pre-cons”) have been part of the DNA of SQLSaturday going back to #1. For those that weren’t there we started off with Joe Celko doing our first one and it went really well. I think we sold it at $99, included his latest book and lunch, and had about 70 paying attendees. That was in year one.  Since then we’ve had many more accomplished speakers and teachers present seminars for us, but none that I think went...

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Building the SQLSaturday Orlando Marketing Plan–Part 5

More notes, many from a chat with Kendal. We wish we could see the open rate on email and an easy way to do A/B testing. The emailer in the site (mine, or a derivative maybe) was just built to send a lot of email, no bells and whistles. Would the open rate help? Don’t know. We don’t do much or have a solid plan for tracking referrals, it’s just a text box. We need to pull that from last year and see what we get. The hard part...

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Notes From The August 2012 OPASS Meeting

Luis Figueroa did a nice job presenting on Master Data Management. It’s nice to see the tools evolving, though I’ll confess to thinking that MDM is one of those dreams that is rarely achieved in most organizations. Jen Underwood did a presentation on predictive analytics. Lots of good background on the terminology, nice demos, and I thought a very honest appraisal of where the MS predictive tools rank (good, but you can get better...

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Speakers Announced for SQLSaturday #232 in Orlando

It’s done, finally! The sessions for SQLSaturday #232 have been selected and the schedule is available for viewing. We have 8 tracks this year, 6 slots per track, for a whopping 48 sessions this year. It’s an amazing list of speakers – go take a look, you’ll see! If you’re attending, or haven’t made up your mind yet, I can give you two more reasons to make a long weekend of it: Tim Mitchell is presenting presenting a one...