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Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates

Subscribe: Apple Podcasts • Stitcher • Spotify Earnings season is officially under way, and Eunice Shin has her eye on streaming service owners’ abilities to retain their subscribers.  “In a world where economic uncertainties still exist, where the quality of content continues to be hits-based and a lot of bombs, how are we thinking about churn and how are these streaming platforms keeping the customers they’ve worked so...

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How Betches Media is using short form, vertical video to continue growing in 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Many publishers pivoted to short form vertical video in the past year as platforms prioritized those content formats in their algorithms. Betches Media, however, invested more in its social-first content strategy that it’s had since its creation in 2011, according to co-founder and CEO Aleen Dreksler, to continue reaching its audience of primarily millennial and Gen Z women.  It...

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How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn

Subscribe: Apple Podcasts • Stitcher • Spotify Vice Media Group ended 2022 behind where it thought it was going to be — about $100 million short of the revenue goal of $700 million set by its leadership at the beginning of the year. But Geoff Schiller, VMG’s global evp of commercial and sales strategy, is optimistic that events, intellectual property and digital video will be the sellable assets that carry the company...

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Digiday’s top media trends to watch in 2023

Subscribe: Apple Podcasts • Stitcher • Spotify The media industry is heading into 2023 faced with a lot of uncertainty, thanks to a less than stellar 2022. But based on the conversations Digiday Podcast co-hosts Tim Peterson and Kayleigh Barber have had with media executives and brand-side leaders, the murky waters could be tricky to cross without taking on collateral damage. Hear from the editors on Digiday’s media beat about...

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Augmenting creativity with Alice Albrecht from re:collect

Welcome back to Found, where we get the stories behind the startups. This week Darrell and Becca caught up with Alice Albrecht about her early-stage AI startup re:collect. Alice talked about why she founded the company that uses machine learning algorithms to help creatives brainstorm and recall information without breaking focus. She also talked about why the algorithms re:collect is building will have guardrails from the start and...