psychology

Businesses implement scarcity tactics to manipulate human behavior.Have you ever bought something you didn’t need just because it was on sale? Did you ever fight with your siblings because your...

At the very end of one of my recent meetups I was asked a question: “Are you a happy person?” I mumbled something about being happy from time to time, but later gave this question more thought....

Picture this scenario. You are in a movie theatre, suddenly the lights go off and the fire alarm starts ringing. There are two doors in front of you, one with a red light over it and one with a green...

Are the numbers on elevator panel arranged in the right order?bottom to top or top to bottom?Well, Yes. They are in the right order (bottom to top). But the fact that you clicked on this article...

As a curious UX and game design enthusiast, I played Microsofts Forza horizon series and was amazed by the implementations of some mechanics that solves few big problems that every UX designer faces...

Over the past few months, I’ve immersed myself, or deep-dived to use topical jargon, into creating narrative adventure experiences for teams and/or groups in corporate or educational environments....

Welcome to The Science Behind Success -- a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field,...

Why games should be difficult — through the lens of SekiroIf you are going to write about gamification, serious games and any other game-based solution concept, at some point you should also...

Exploring the benefits of moving from efficiency, ergonomics, and ease of use to ‘meaningful interactions’ as the main quality of user experience design.Two years ago, Mark Zuckerberg announced...

How psychologic phenomenons shape modern user experience.“The science of psychology has the goal to describe, explain and predict human experience and behavior […] “ *In other words: what is...

Why you should design for peak experience?Pun intended — Photo by Chantal & Ole on UnsplashWhen you Google the definition of peak experience, this is the first thing that pops up:A peak...

Zeigarnik Effect and its role in user experienceIn the 1920s Bluma Zeigarnik, a Soviet psychologist and psychiatrist, conducted a study on memory, in which she compared memory in relation to...

Bring delightful designs with meaningful functionalityAfter a few years down the line, I started noticing that designers are more focused on the beauty of the application. The beauty of the...

Being a huge fan of behavioral psychology I like to analyze popular apps design to see what techniques they use to attract and engage users. Today you will learn how Tinder onboards new users,...

Gung Ho Predictions About the Future of AI: UX, Psychology, and AdvertisingArticle by Nick FarmenLet’s face it- AI probably already knows you better than most of your friends.As you surf the web...

& How They Impact Your Product DecisionsPreorder my new book, Why Your Startup is Failing1 • The Confirmation BiasWe tend to listen more often to information that confirms the belief they...

Illustration by Gustavo Pedrosa (dribbble.com/guspedrosa)Intro to NudgingThe economist Richard Thaler has studied how people save money and how they make decisions. With his research, he established...

Fortnite is one of the most successful video games in history, and this success can seem surprising for many. I was the Director of User Experience (UX) at Epic Games, where I worked on Fortnite from...

Title: AI Love You: Developments in Human-Robot Intimate Relationships Length: 189 pages Edition: 1st ed. 2019 Language: English Publisher: Springer Publication...

UX lessons from Freud’s unconscious mind — with a dash of baconAccording to Freud the Unconscious mind comprises mental processes that are inaccessible to consciousness but influence...

See Part 1 for the background information and functions.Finally, let’s create that pretty looking forest plot.All the nuts and bolts of creating functions to manually calculate effect sizes have...