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Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in...

Outbrain Supports LiveRamp Authenticated Traffic Solution to Enable Stronger Post-Cookie Addressability
There are few topics more top of mind for the digital media industry than the depreciation of third-party cookies. The vehicle which publishers, advertisers, and ad platforms have leaned on to personalize and attribute...




To Entice Email Signups, Publishers Must Prove their Personalization Prowess with Contextual Signups
The publishing industry appears to be going all-in on the power of email newsletters to engage audiences and drive business. First, Axios announced back in September that it was expanding its local news coverage with...

Insider and Politico owner Axel Springer reveals Covid-19 revenue slide but says business ‘booming’ in 2021
Axel Springer, the German news publishing giant that owns Insider and Politico, has revealed that its revenues fell by €150m (£125m/$165m) in 2020 as Covid-19 hit the print and advertising markets. The news company, which is owned by private equity giant KKR, reported a total turnover of €2.97bn last year, down 5% from €3.11bn in 2019. Axel Springer’s profits fell significantly as well. The company reported an adjusted EBITDA...


Survey shows people more likely to trust local news produced on patch - and willing to pay average of £1.30 per month
A new survey has revealed how much more likely people are to trust local news if it is produced locally. Almost six in ten (58%) said they would trust a news organisation covering local news in their area that is based...
