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Growth Hacking Made Simple: A Definitive Guide

Growth hacking is famously used by business-to-consumer (B2C) companies and startups as a way to increase lead generation—and eventual sales numbers—using flexible strategies and techniques. Many companies have successfully used growth hacking to become top names in their respective fields and can readily produce impressive growth numbers to prove it. This is primarily because these companies have a greater number of sales...

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10 Big Web Design Mistakes That Hurt Your SEO Prospects

While there are many kinds of web design mistakes, a few of the most grievous ones can actually hurt your site’s ranking when people search for keywords you’re aiming for.  Web Design Mistakes Hurting Your SEO Take a look at these ten big missteps and ask yourself if any of them apply to your site. Chances are that just a few minutes of code revisions can make a big difference in your SEO. 1. Not Linking to an About Us Page When...

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Quality Content Production Calls For Better Content Management

Digital content – from blog posts to re-worked memes and longer-form videos – is in huge demand these days in content production. This push is part of a larger strategy to reach customers and promote products and services. But that puts those on the creative end under pressure to create quality content more quickly.  This can be a risky move because speed and quality aren’t always compatible with each other. Luckily, with the...

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Best content creation tools for 2021

While there’s no tool that can replace a good content marketing strategy and a talented team at your side, having the right toolset can make your job a lot easier. You can also start creating content that’s a lot more engaging and – dare we say it – more effective. There are hundreds of content creation tools, both paid and free, for content creators and digital marketers. To help you sift through all your options, we’ve...

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A Brief Overview: Owned, Earned, and Paid Media

If you’re new to the marketing industry, you may have heard a few terms that you don’t know, like owned, earned, and paid media. The good news is that these terms are quite straightforward.  We’ll use this article to walk you through these three forms of media by providing definitions and briefly explaining how they work together to form a well-rounded digital marketing strategy.  What is owned media? Owned media is the...

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How to Align Your Sponsored and Native Content Campaigns

Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. However, there are some key differences between the two strategies that content creators must take into account. To get both types of content to align, you need to recognize how they are different and how that helps them work in tandem.  For starters, a native ad is a type of advertising that looks like it belongs....