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Pardot Glossary: Every Term You Need To Know

New to Pardot, or marketing automation as a whole? Whatever the case may be, overcoming the language barrier is step one to success in any marketing platform. After all, how can you navigate anything with true efficiency if you can’t understand the language? Below you will find an inclusive, handy-dandy Pardot glossary with much of the lingo you’ll come across (and use!) everyday. And just to make it a little more digestible,...

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107 Customer Experience Stats That Prove CX is Good Business

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer...