thehustle.co thehustle.co

How 1 memo lead to an exodus at software firm Basecamp

Basecamp was a hot topic in tech last week. And the chatter had nothing to do with the company’s project management software: It was the result of a controversial memo from CEO Jason Fried that banned “societal and political discussions” from internal work messaging apps. Why was the memo written in the first place? Over the years, Basecamp employees kept a list of customers — largely of Asian or African origin — with...

baremetrics.io baremetrics.io

Behavioral Segmentation: What is it?

This article focuses on Behavioral segmentation. This segmentation gives you insight into how customers interact with your brand, so you can focus on your marketing campaigns effectively.Knowing more about your customers and their behavior helps you to market to them successfully. Segmentation is a powerful strategy that groups your customers according to a specific criteria.Baremetrics offers a step-by-step plan to help you track...

snowflake.net snowflake.net

Neither cloud nor SaaS will deliver your data’s full potential

Your mission should be to unify data from all your SaaS solutions to reveal mind-boggling insights. Your data now resides in the cloud, and you’ve chosen SaaS providers that use their own products (or drink their own champagne, as I like to say). Does that mean you’re getting the full value from your data? No. Chances are high your data is still siloed. This time, the culprits are your SaaS providers who collect and store your...