futurum.xyz futurum.xyz

What Should CMOs Focus On In 2021?

The role of the CMO. It isn’t easy. In fact, in 2021, it’s probably never been more difficult. In 2019, the average tenure of a CMO had fallen to just 43 months. This already shortened time in the role was pre-pandemic, and we all know how much that has changed things. Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and...