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Growing Your Store [Merchant Q&A]

In this episode, we answer questions from Shopify merchants in our Facebook group. We discuss...Analyzing HeatmapsWhen to outsource your marketingInventory forecastingTop Klaviyo FlowsCollections as SEO honeypotsMobile Collections: Is one or two columns best?...And more! Like Paul's pizza dough recipe.Links Mentionedebikegeneration.comMatsuda.comSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email...

  • Kurt Elster
    K
  • Paul Reda
    P
1 min read
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Love Is: How Chrissie Lam Empowers Female Artisans

We talk to SharkTank alum Chrissie Lam about her Love Is Project journey.How Chrissie created the original love bracelet in Kenya,transformed a personal photo project to a viral social media campaignand then launched it as e-com brand.Show LinksLove Is ProjectSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave...

  • Kurt Elster
    K
  • Chrissie Lam
    C
1 min read
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Optimizing the Customer Journey by Exiting the Ecommerce Echo Chamber

Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.She also...

  • Kurt Elster
    K
  • Juliana Jackson
    J
1 min read
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How Tacticalories Sells Out Weekly

Casey Bard had a decent side hustle on Shopify and a full-time job... until he got a call from his boss letting him know that he no longer he had a job because the company leadership may be going to jail. That was the turning point where Casey knew his Shopify side hustle had to become his full-time income. This is the story of how Tacticalories Seasoning Company came to be.Takeaways:How asking "what's really me?" formed the...

  • Kurt Elster
    K
  • Casey Bard
    C
1 min read
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Scaling Your Store AMA, Part II

Today we're doing a follow-up to our popular AMA from our Facebook group, Unofficial Shopify Podcast Insider's.We answer your questions, such as:Developing your positioning (without confusing customers)Finding newsletter content that works for youWhy Paul always wears minor league t-shirts The #1 mistake Paul sees merchants makeWhat to do when you’re just straight up uninspiredAdding dynamic personalization to ShopifyHow to find...

  • Kurt Elster
    K
  • Paul Reda
    P
1 min read
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How to Scale Your Store [Q&A]

Today we're doing an AMA from our Facebook group, Unofficial Shopify Podcast Insider's.We answer your questions, such as:Tips for growing Shopify store from six to seven figures.Benchmarks for gross margin for successful e-commerce storesWhat should you look for in a web developer for redoing websites?...and more. Always more. Such as, "How much did Kurt lose on GameStonk?"SponsorsFree 30-day trial of Zipify OCU - (To get an...

  • Kurt Elster
    K
  • Paul Reda
    P
1 min read
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How Two Strangers Partnered to Sell $1mm in Jerky

After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.The mindset that gave him the confidence to quit his jobKeys to building realtionships with potential business partnersHow they launched with grassroots marketing effortsHow having parallel local...

  • Kurt Elster
    K
  • Dustin Riechmann
    D
1 min read
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When a Pandemic Pauses Your Business

Julie Elster (as in Mrs. Elster) joins us again for a candid update on how 2020 impacted her travel business, hosted on Shopify.Show LinksDoubleYourWDW.comPast Episode: My Wife Started a Shopify Store!Past Episode: How Julie Elster Generates 10,000 Organic VisitorsSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free...

  • Kurt Elster
    K
  • Julie Elster
    J
1 min read
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The Most Common CRO Blind Spots

Returning for his fourth appearance is Nick Disabato, ecommerce conversion rate optimization wunderkind.On today's episode: an airing of grievances around merchant's approach to conversion rate optimization.We talk through the common mistakes in methodology & management, and your top missed opportunities.Show LinksDraftBaymardSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for...

  • Kurt Elster
    K
  • Nick Disabato
    N
1 min read
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Shipageddon, Cyber Monday, & Simulated Chicken

In this episode, we discuss Shipageddon Season and the Cyber Monday that broke shipping. Then a Nuggs teardown– They're "the Tesla of chicken."Show LinksShipBob's Shipping Carrier DataNUGGSSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine...

  • Kurt Elster
    K
  • Paul Reda
    P
1 min read
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The Future of Ecommerce

As ecommerce professionals, what did we learn from 2020? And what happens in 2021?Those are the questions I posed to a number of a clever ecommerce industry folks.Entreprenuers like:Harley Finkelstein, ShopifyEric Bandholz, BeardbrandMarnie Consky, Thigh SocietyEzra Firestone, Smart MarkterIlana Davis, Shopify PartnerSteve Chou, My Wife Quit Her JobNick DiSabato, DraftAustin Brawner, Brand Growth ExpertsVal Giesler, Fix My ChurnAndrew...