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What’s new in Litmus: webinar recording + Q&A

As one of the most effective marketing channels, email has been asked to pick up a lot of slack over the past year. Creating that many emails, while staying on-brand and error-free, can be a challenge. In this webinar, Kelsey Doyle, a Customer Success Manager at Litmus, and Scott Epple, a Principal Product Manager at Litmus, share how the latest updates help your team quickly build brand-compliant emails—regardless of technical...

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Confessions of a marketer: Webinar recording + Q&A

There’s always something you don’t know—or something you’ve screwed up. We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement. That’s why we spent some time talking through marketing...

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The Anatomy of a Modern Marketing Org

Is your marketing organization ready for what’s next? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. If this sounds familiar, in the spirit of Adam Grant, I invite you to: “Think Again.” Marketing has never been more complex. Sweeping advances in digital marketing, AI, ML, and privacy have...