social media content

Reading Time: 2 minutes One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that...

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing...

Content batching is one of the most effective ways to create social media content your audience loves. Why? It helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this guide,...

Social media marketing is one of the most effective tools for connecting directly with your audience. B2B and B2C companies can benefit from effective social media content, but one of the biggest challenges for many...

Hashtags form an important part of any social media strategy. While brands already leverage them to power up their reach and engagement, it’s also possible to use them to optimize your content. And how can you achieve...

No time to read the article? Click here to request your 2021 Content Calendar Template. (Your template includes a link to this article so you can come back and read the tips and instructions later.) My readers often...

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media,...

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to...

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in...

Social media networks have gained a lot of criticism over the years for what they deem inappropriate or flag as an asset that doesn’t comply with their ad policies and content guidelines. Just earlier this month, The...

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered...

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a...

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic...

On our YouTube channel, we bring you guests to inspire your creativity, breathe new life into your marketing strategy and get you motivated to take action in your business. We chatted with Emmaline McAndrew of Brain...

We ask beauty and wellness brands to explain the role of social media content in their overall marketing strategy, RoI and lead conversions. Beauty, grooming and wellness brands are an indulgence as well as a part of...