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What Brands Can Learn from GameStop and Reddit About Social Proof and Trust

Unless you’ve been off the internet or ignored the newscycle for the last week, you’ve likely heard about the unlikely story of retail investors organizing on Reddit to prove hedge funds wrong about their position on GameStop stock. Here’s a brief explainer, but when GameStop stock saw a 1600% surge at its peak, it recalled a classic story of David versus Goliath. Hedge funds represent the Goliath, or institutions we’ve...