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How to choose the right name for your small business

What’s in a name? Well, quite a lot, actually. Most entrepreneurs will tell you that picking the perfect business name is like naming your first child. You’re going to want the name to feel right, like a part of your business baby’s identity. After all, you’ll have to say it, print it, write it, and preach it until it’s at least 18. (Kidding, though 18 years of business is definitely a good goal.) There can be a lot of...