strategic branding

Much More than Back to the Future Branding. Here at Truly Deeply we often talk about Branding being ‘Design with Purpose’ and Pizza Hut’s recent redesign of their take away pizza box packaging is a clever case in...

Men and women once wore bell bottom jeans to look cool. Think about that. Pant legs large enough to let a furry animal run up your leg and hibernate for the winter. That was the 1970s when society was clearly confused...

What sets your brand apart in the marketplace? Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates...

Introducing a brand called Brandless™ (yes, trademark is noted). A start-up riding the unbranded trend and set to shake-up everyday retail in the USA and they’ve raised $50 million to get going. Way back when, our...

Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was a contest of character between the...

This installment in my blog post series on how to scale-up your brand introduces two brand tools.  Use them in your process of developing or refining the strategic platform of your brand.  They will help you identify...

One product category where “droste effect” packaging seems to be the rule, rather than the exception are compressed air “spray dusters” or “air dusters.” Including a photo of a product “in use” is...