strategy

Satya Nadella, CEO of Microsoft, has announced plans to cut 10,000 jobs, amounting to 5% of the company's workforce.Sean Gallup/Getty Images Major tech firms including Google, Meta, and Amazon, have recently laid off...

Alejandra Hernandez started posting on TikTok shortly after finding out she was part of Meta's layoffs.Cari Courtight Photography via Alejandra Hernandez More people are posting on TikTok about being laid off or...

Alejandra Hernandez started posting on TikTok shortly after finding out she was part of Meta's layoffs.Cari Courtight Photography via Alejandra Hernandez More people are posting on TikTok about being laid off or...

Caught between runaway expenses and continued fears of an economic slowdown in 2023, many CEOs and CFOs are leaning into good old cost cutting in ways unseen by American businesses since the Great Recession of 2008 and...

The status quo is always being challenged. Whatever dominates is always being criticized and derogated. The mainstream is never the only thing. Trends invite counter-trends. Purpose used to be a challenge to the...

30-second summary: Recent economic news has defied the predictions of recession-minded economists Rather than a downturn, we can expect the global economy to tread water in 2023 or even grow Nonetheless, consumers...

Culture wields enormous power. It is the deciding factor that not only can create an incredibly dynamic, innovative workplace but also drive extraordinary levels of execution in the marketplace. Culture is the way...

Trust matters. This one word – so loaded with meaning and impact – drives competitive market share and pricing in industry after industry where outputs are hard to assess or delivered as a service. Moreover, if a...

Peter ThielNeilson Barnard/Getty Images for New York Times In 2011, Silicon Valley giant Peter Thiel created a fellowship that pays young entrepreneurs to drop out of college. The program initially faced backlash, but...

In many organizations, strategy work is still a slow, clinical exercise by a limited number of people — typically senior executives, that is imposed on the organization. Today’s world demands a more agile, broader...

In many organizations, strategy work is still a slow, clinical exercise by a limited number of people — typically senior executives, that is imposed on the organization. Today’s world demands a more agile, broader...

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say...

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say...

Strong branding isn’t just for big business. Nonprofit branding strategies are just as crucial as for-profit branding strategies. More importantly, not-for-profit branding is one of the most important ways to boost...

Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked...

Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked...

By definition, consumption is ritualistic and all rituals have heroes. Consumers become actors that play the role of the hero to satisfy their ego through consumption. When identifying with a brand and consuming its...