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Lior Arussy: ‘Customer-Centricity Is No Longer Optional’

One jolt after another—commoditization of manufactured products, the onset of brand purpose, the varied breakage of norms by the pandemic—has left companies scrambling to hold on to customer relationships that may have survived Covid or been created by it. “The only thing is to provide an exceptional experience that will make customers choose you over the competition,” Lior Arussy, author of Next Is Now and a consultant on...

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Sometimes ‘Good Enough’ Really Is Good Enough

“It’s good enough.” If you’re a perfectionist, those words will drive you crazy.  After all, good enough isn’t the bar you’re striving for.  You’re a CEO.  You wouldn’t be in the role you’re in if you settled for good enough at any point in your career. Your aspirations are for year-over-year growth, excellence in execution, with the highest quality possible.  In your mind, good enough will not get you there. What...

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Is Your Team Locked In?

Right from the start, the Australian Tennis Open has been captivating. And it’s not solely about the tennis. In fact, you’ve probably seen the headlines (including from the likes of Reuters) declaring that Team USA is “locked in”. Tennis is not routinely considered to be a team sport, especially for Grand Slam tournaments like the Australian Open. Individuals (and pairs) qualify for the tournament on their own merits,...