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CHE Proximity takes Ogilvy Sydney’s Gavin McLeod as CCO

Gavin McLeod has left his role as ECD at Ogilvy Sydney to become CCO of CHE Proximity. He replaces Ant White, who left in November last year with then CEO, Chris Howatson, to launch Howatson + White. Justin Hind, chief executive officer at CHE Proximity, stated, ​“I’ve known and admired Gav for over 15 years and the prospect of being able to work with him is an absolute highlight for me. Gav is an amazing world class talent and I...

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Archibald Williams wins Cancer Council NSW

Archibald Williams has won the Cancer Council NSW’s three-way pitch. Its job will be to create an overarching customer experience strategy to increase supporter engagement and loyalty. The strategy will transition the organisation’s fundraising efforts from a campaign-product first approach to a supporter first approach which will prioritise the needs of supporters and their lifetime value. Cancer Council works across every aspect...

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Ogilvy’s three agency streams become one led by CEO, Sally Kissane

Ogilvy’s creative and strategy agencies, opr and Ogilvy Health have been combined to form the Ogilvy Australia Network. In line with all recent agency merger statements and forecasts, this one promises “a stronger, more simplified and more integrated offer” and to “focus specifically on technology and innovation to unlock a broader range of creative data-driven and technology-enabled solutions for clients”.     A newly...