searchenginewatch.com searchenginewatch.com

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways to capture first-party data First-party data must be...

blog.faraday.io blog.faraday.io

Consider broader changes in your customer data when adjusting your SEO/SEM tactics

Marketers across the board (ourselves included) are trying to understand how to adapt to the effects of COVID-19 on peoples’ lives, as well as businesses’ operations.Thankfully, most consumers and organizations seem to be following the CDC’s guidelines for protection and prevention. These necessary, rather drastic changes in consumers’ everyday lives have naturally sparked lots of uncertainty, which is being reflected in the...

blogs.aberdeen.com blogs.aberdeen.com

Intent Data Industry News: Cookies, Pipeline Acceleration, Privacy, Attribution Models, and More

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution. Preparing for a Cookieless Future In the wake of increasingly strict data privacy regulations, cookie usage...

blogs.aberdeen.com blogs.aberdeen.com

Teetering the Line: Privacy Invasion or Tailored Experience?

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? It’s a difficult question without a simple answer. Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. By knowing what content potential customers are consuming and what actions they’re taking, you can gain new customers before your...