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Why the Greenpeace ad proves it’s possible to laugh with purpose

Greenpeace recently hit the headlines with its online ad Wasteminster: a Downing Street disaster, using political satire to troll the British government for a good cause – the UK’s terrible track record of dumping plastic waste overseas. It was a much-needed reminder of the power of comedy to get people talking. It’s well known that humour is a useful but underused tool in a marketers’ arsenal. Humorous ads typically attract...

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. According to the National Institute on Drug Abuse, in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. As Courthouse News Service reported,...

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Why Every Midsize Business Needs a Security Strategy

When midsize businesses talk about cybersecurity, it’s usually in the context of a problem to solve. (Specifically, IT’s problem to solve.) But for small and midsize businesses especially, security can’t just be a concern of IT. When looked at holistically, a strong security strategy can be an asset that helps companies reach their overall business objectives. Per IDG, business and IT leaders at midsize companies surveyed around...

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To Improve Crisis-Response Plans, Bring in a Red Team

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Media fires that communicators could have doused before the 6 o’clock news, even a decade...