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“The Animals have gotten out” – Why Scott Brinker thinks Adobe/Oracle/etc has missed the boat on Marketing Tech

“The Animals have gotten out” – Why Scott Brinker thinks Adobe/Oracle/etc has missed the boat on Marketing Tech   After reading this article, I would say that Scott is in one way correct and the other way short-sided on his outlook for the market as a whole.  Marketers are marketers, not techies or IT focused individuals.  They are worried about the next lead, the next relationship, the next customer, not the back-end...

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“The Animals Have Gotten Out” – Why Scott Brinker Thinks Adobe/Oracle/etc Has Missed the Boat on Marketing Tech

After reading this article, I would say that Scott is in one way correct and the other way short-sided on his outlook for the market as a whole. Marketers are marketers, not techies or IT focused individuals. They are worried about the next lead, the next relationship, the next customer, not the back-end integration between their CRM of choice and their marketing automation system. They just want their technology and for their...

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Sales & Marketing Alignment: Not Just a Shot in the Dark

Sales & Marketing Alignment: Not Just a Shot in the Dark Legend has it that marketing and sales teams work in silos rarely having a true understanding of what the other one is doing to generate a pipeline full of opportunity. Steeped in all legends is a thread of truth. When there is a lack of alignment between sales and marketing, both usually end up taking shots in the dark by spraying content all over the place hoping to hit a...