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February Recap: The Latest in Omnichannel Programmatic, Addressable Geo-Fencing, and Driving Campaign Performance

As we progress into 2021, Simpli.fi continues to provide partners and advertisers with relevant, actionable insights on their programmatic campaigns. This month on the blog we delved into our newly released industry report on Addressable Programmatic ad spend in 2020 to show you breakdowns by vertical as well as some programmatic predictions for this year. What’s more, we also took a deep dive into why over 30,000 active advertisers...

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On Twitter, Editors Reveal Exactly What They Want From Freelance Pitches

Pitching story ideas to new publications can feel like a futile exercise, sending email after email into a seemingly endless void. A lot of work goes into crafting compelling ideas and researching contact information. But as painful as writing freelance pitches can be, it’s also a necessary part of getting work. Thankfully, editors have taken to Twitter to inject much-needed transparency into the process. As the platform of choice...