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Clever Brand Campaign Creative Cuts-through. Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their...

Clever Campaign Leverage or Brand Positioning Balls-up? If as they say; “Imitation is the sincerest form of flattery”, Apple should be feeling pretty chuffed about this new campaign by Samsung for their Galaxy Z...

What’s not to love? Poster Design meets Infographic Design meet Sneakerfreak Culture British Design House; Dorothy have created a Sneakerhead’s ode to Nike’s iconic Air Max and sneaker culture. The poster...

Much More than Back to the Future Branding. Here at Truly Deeply we often talk about Branding being ‘Design with Purpose’ and Pizza Hut’s recent redesign of their take away pizza box packaging is a clever case in...

What are Brand Design trends and why is it important for businesses to leverage them? Tracking trends in brand design as we do has proven to be fascinating over the years. When a brands seek to connect with their...

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and...

Time for a brand strategy re-calibration. If I read one more coronavirus article stating how we’re all going to need to adjust to the new normal I’ll punch myself in the face. But like it or loath it, for brands of...

Love Conquers All – And Builds Brand Affinity. The relationships we have with brands are alot like the relationships we have with people. Our friends and loved ones reflect who we are, the values we hold dear and...

An activist font designed for our times. Over our thirties years as an agency developing branding for clients across almost every sector we’ve seen, used and designed alot of fonts, but never have we seen anything...

Recent survey finds that more than a third of marketers see brand strategy as most important amid uncertain times. The Annual CMO Spend Survey 2020-2021 research provides detailed insight into how top marketers are...

Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and...

Why Blockbuster’s Last Summer Sleepover is a Showstopping Brand Strategy. The Blockbuster brand is synonomous with others such as Kodak and Melways that were once an iconic part of life, but by missing a critical...

We’re proud to share the latest edition of Porsche Centre Melbourne’s Torque Magazine. Designing, printing and distributing a 52pp magazine during a pandemic certainly presented some challenges, but Porsche fans...

Have Apple overstepped the mark and caused more harm than good to their brand? Apple has files a notice of opposition with the US Trademark office, against a start-up trying to trademark a logo based-on a pear. The...

A fitting brand gesture. To mark the final Boeing 747 swansong for Australian airline Qantas, the pilot en route to drop the jet to storage at a boneyard in the Mojave Desert flew a flight path that sketched-out the...

When Clients Design Their Own Logos… In my 30 years of running our branding agency, the one thing that hasn’t changed is business owners and marketers thinking brand design is so simple they can do it themselves....

Sporting team brands have an important role to play in evolving social equity. It’s not every day a National league team in the US re-brands. The brand value of the National franchises is so incredibly high, that...

A brandertainment masterclass from Apple. There have been few times if-any over the last few decades where life has been thrown on it’s head for much of the world as has been the case due to coronavirus. One of the...

In branding, compassion is often seen as taboo. Compassion for customers and commercial optimization are typically considered to be diametrically opposed concepts, but Netflix has demonstrated how this doesn’t...