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For many brand owners, marketers and managers, choosing a strong set of values for the foundation of your brand can be an unsettling prospect. The temptation to create a brand that stands for everything, or at least a...

If you’re considering a brand review or rebrand you’ll probably need to measure and justify this investment. But seeing real results from any brand investment takes time. That’s why we recommend setting up a...

An inspiring selection of beer and spirits packaging to whet your design whistle. What a year it’s been. Never before have we needed the treasure the small delights in life to help get us through the dark days, weeks...

The Brand Power of Leveraging Current Affairs. We promise this wont turn into a Festival Trump-bashing- although that could be kinda fun, but we spotted another clever ad looking to leverage off the world wide interest...

Clever Brand Campaign Creative Cuts-through. Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their...

Clever Campaign Leverage or Brand Positioning Balls-up? If as they say; “Imitation is the sincerest form of flattery”, Apple should be feeling pretty chuffed about this new campaign by Samsung for their Galaxy Z...

Much More than Back to the Future Branding. Here at Truly Deeply we often talk about Branding being ‘Design with Purpose’ and Pizza Hut’s recent redesign of their take away pizza box packaging is a clever case in...

What are Brand Design trends and why is it important for businesses to leverage them? Tracking trends in brand design as we do has proven to be fascinating over the years. When a brands seek to connect with their...

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and...

The Pinnacle of Place Brand Reports. Each year Saffron, a global branding agency with specialist experience in Place Brands publishes a report looking at the strongest city brands around the world. The Saffron City...

Time for a brand strategy re-calibration. If I read one more coronavirus article stating how we’re all going to need to adjust to the new normal I’ll punch myself in the face. But like it or loath it, for brands of...

An activist font designed for our times. Over our thirties years as an agency developing branding for clients across almost every sector we’ve seen, used and designed alot of fonts, but never have we seen anything...

Recent survey finds that more than a third of marketers see brand strategy as most important amid uncertain times. The Annual CMO Spend Survey 2020-2021 research provides detailed insight into how top marketers are...

Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and...

IKEA prove that even the branding experts occasionally stuff-up. They say to err is human, and the branding folks at IKEA Bahrain have given us a refreshing reminder of how true that really is. IKEA as a global brand...

Why Blockbuster’s Last Summer Sleepover is a Showstopping Brand Strategy. The Blockbuster brand is synonomous with others such as Kodak and Melways that were once an iconic part of life, but by missing a critical...

Have Apple overstepped the mark and caused more harm than good to their brand? Apple has files a notice of opposition with the US Trademark office, against a start-up trying to trademark a logo based-on a pear. The...