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    trulydeeply.com.au trulydeeply.com.au

    A collection of 1,351 posts


    trulydeeply.com.au trulydeeply.com.au 2021-02-16 05:00

    Track your rebrand to drive long-term business growth

    If you’re considering a brand review or rebrand you’ll probably need to...

    Michael
    M Michael
    2 min read
    trulydeeply.com.au trulydeeply.com.au 2020-11-24 06:08

    The Best Alcohol Packaging Design for 2020

    An inspiring selection of beer and spirits packaging to whet your design whistle. What a year it’s been. Never before have we needed the...

    david
    D david
    10 min read
    trulydeeply.com.au trulydeeply.com.au 2020-11-17 05:17

    Recruitment firm brand ad leverages the 2020 US election.

    The Brand Power of Leveraging Current Affairs. We promise this wont turn into...

    david
    D david
    1 min read
    Swedish Bedding Brand Trumps US Election Ad Stakes.
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    trulydeeply.com.au trulydeeply.com.au 2020-11-10 04:44

    Swedish Bedding Brand Trumps US Election Ad Stakes.

    Clever Brand Campaign Creative Cuts-through. Swedish mattress and bedding brand SOVA released a timely ad to leverage the currency of the US election. The very clever ad features a montage made from items of their...

    david
    D david
    1 min read
    Samsung ad mimics iconic Apple campaign.
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    trulydeeply.com.au trulydeeply.com.au 2020-11-03 07:40

    Samsung ad mimics iconic Apple campaign.

    Clever Campaign Leverage or Brand Positioning Balls-up? If as they say; “Imitation is the sincerest form of flattery”, Apple should be feeling pretty chuffed about this new campaign by Samsung for their Galaxy Z...

    david
    D david
    2 min read
    The Modern History of Sneakers Captured by Design.
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    trulydeeply.com.au trulydeeply.com.au 2020-10-27 11:46

    The Modern History of Sneakers Captured by Design.

    What’s not to love? Poster Design meets Infographic Design meet Sneakerfreak Culture British Design House; Dorothy have created a Sneakerhead’s ode to Nike’s iconic Air Max and sneaker culture. The poster...

    david
    D david
    1 min read
    Pizza Hut’s Retro Rebrand with Purpose
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    trulydeeply.com.au trulydeeply.com.au 2020-10-20 06:41

    Pizza Hut’s Retro Rebrand with Purpose

    Much More than Back to the Future Branding. Here at Truly Deeply we often talk about Branding being ‘Design with Purpose’ and Pizza Hut’s recent redesign of their take away pizza box packaging is a clever case in...

    david
    D david
    1 min read
    Brand Design trends for 2021 and why you should follow them.
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    trulydeeply.com.au trulydeeply.com.au 2020-10-13 05:31

    Brand Design trends for 2021 and why you should follow them.

    What are Brand Design trends and why is it important for businesses to leverage them? Tracking trends in brand design as we do has proven to be fascinating over the years. When a brands seek to connect with their...

    david
    D david
    2 min read
    Burger King’s Campaign for a Michelin Star
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    trulydeeply.com.au trulydeeply.com.au 2020-10-06 08:46

    Burger King’s Campaign for a Michelin Star

    Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and...

    david
    D david
    3 min read
    Which global cities have the strongest Place Brands in 2020?
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    trulydeeply.com.au trulydeeply.com.au 2020-09-29 06:25

    Which global cities have the strongest Place Brands in 2020?

    The Pinnacle of Place Brand Reports. Each year Saffron, a global branding agency with specialist experience in Place Brands publishes a report looking at the strongest city brands around the world. The Saffron City...

    david
    D david
    4 min read
    KFC brand adjusts for Coronavirus
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    trulydeeply.com.au trulydeeply.com.au 2020-09-21 15:33

    KFC brand adjusts for Coronavirus

    Time for a brand strategy re-calibration. If I read one more coronavirus article stating how we’re all going to need to adjust to the new normal I’ll punch myself in the face. But like it or loath it, for brands of...

    david
    D david
    2 min read
    Burger King’s stand for Love & Equality
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    trulydeeply.com.au trulydeeply.com.au 2020-09-15 06:29

    Burger King’s stand for Love & Equality

    Love Conquers All – And Builds Brand Affinity. The relationships we have with brands are alot like the relationships we have with people. Our friends and loved ones reflect who we are, the values we hold dear and...

    david
    D david
    2 min read
    New Font Fights Online Bullying
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    trulydeeply.com.au trulydeeply.com.au 2020-09-09 03:00

    New Font Fights Online Bullying

    An activist font designed for our times. Over our thirties years as an agency developing branding for clients across almost every sector we’ve seen, used and designed alot of fonts, but never have we seen anything...

    david
    D david
    3 min read
    Leading CMOs prioritise Brand Strategy in the pandemic
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    trulydeeply.com.au trulydeeply.com.au 2020-09-03 03:00

    Leading CMOs prioritise Brand Strategy in the pandemic

    Recent survey finds that more than a third of marketers see brand strategy as most important amid uncertain times. The Annual CMO Spend Survey 2020-2021 research provides detailed insight into how top marketers are...

    Michael
    M Michael
    2 min read
    Australia logo catches Corona Virus
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    trulydeeply.com.au trulydeeply.com.au 2020-09-01 05:46

    Australia logo catches Corona Virus

    Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and...

    david
    D david
    2 min read
    Branding Lost In Translation
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    trulydeeply.com.au trulydeeply.com.au 2020-08-26 03:00

    Branding Lost In Translation

    IKEA prove that even the branding experts occasionally stuff-up. They say to err is human, and the branding folks at IKEA Bahrain have given us a refreshing reminder of how true that really is. IKEA as a global brand...

    david
    D david
    1 min read
    Blockbuster Leverage their Brand Nostalgia
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    trulydeeply.com.au trulydeeply.com.au 2020-08-20 03:00

    Blockbuster Leverage their Brand Nostalgia

    Why Blockbuster’s Last Summer Sleepover is a Showstopping Brand Strategy. The Blockbuster brand is synonomous with others such as Kodak and Melways that were once an iconic part of life, but by missing a critical...

    david
    D david
    3 min read
    Truly Deeply designs Porsche’s Torque Magazine
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    trulydeeply.com.au trulydeeply.com.au 2020-08-14 11:13

    Truly Deeply designs Porsche’s Torque Magazine

    We’re proud to share the latest edition of Porsche Centre Melbourne’s Torque Magazine. Designing, printing and distributing a 52pp magazine during a pandemic certainly presented some challenges, but Porsche fans...

    Michael
    M Michael
    1 min read
    Is Apple’s protection of its brand unreasonable?
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    trulydeeply.com.au trulydeeply.com.au 2020-08-11 09:03

    Is Apple’s protection of its brand unreasonable?

    Have Apple overstepped the mark and caused more harm than good to their brand? Apple has files a notice of opposition with the US Trademark office, against a start-up trying to trademark a logo based-on a pear. The...

    david
    D david
    3 min read
    Qantas 747’s brilliant brand move
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    trulydeeply.com.au trulydeeply.com.au 2020-08-04 09:50

    Qantas 747’s brilliant brand move

    A fitting brand gesture. To mark the final Boeing 747 swansong for Australian airline Qantas, the pilot en route to drop the jet to storage at a boneyard in the Mojave Desert flew a flight path that sketched-out the...

    david
    D david
    1 min read
    Why Branding is Best Left to the Experts
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    trulydeeply.com.au trulydeeply.com.au 2020-07-30 03:00

    Why Branding is Best Left to the Experts

    When Clients Design Their Own Logos… In my 30 years of running our branding agency, the one thing that hasn’t changed is business owners and marketers thinking brand design is so simple they can do it themselves....

    david
    D david
    2 min read
    Cultural Misappropriation Remains a Minefield for Brands.
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    trulydeeply.com.au trulydeeply.com.au 2020-07-28 10:20

    Cultural Misappropriation Remains a Minefield for Brands.

    Damned if you do, damned if you don’t – A challenging brand management dilemma. Following-on from our recent article out the re-branding of the Washington Redskins NFL team in the US, this recent announcement...

    david
    D david
    1 min read
    BLM Movement Claims Redskins Scalp
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    trulydeeply.com.au trulydeeply.com.au 2020-07-21 06:52

    BLM Movement Claims Redskins Scalp

    Sporting team brands have an important role to play in evolving social equity. It’s not every day a National league team in the US re-brands. The brand value of the National franchises is so incredibly high, that...

    david
    D david
    2 min read
    Apple’s WFH short film taps into the new normal.
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    trulydeeply.com.au trulydeeply.com.au 2020-07-15 07:20

    Apple’s WFH short film taps into the new normal.

    A brandertainment masterclass from Apple. There have been few times if-any over the last few decades where life has been thrown on it’s head for much of the world as has been the case due to coronavirus. One of the...

    david
    D david
    1 min read
    Netflix shows how to build a brand with genuine compassion.
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    trulydeeply.com.au trulydeeply.com.au 2020-07-06 08:59

    Netflix shows how to build a brand with genuine compassion.

    In branding, compassion is often seen as taboo. Compassion for customers and commercial optimization are typically considered to be diametrically opposed concepts, but Netflix has demonstrated how this doesn’t...

    david
    D david
    1 min read
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