brandkeys

Trump Post-Presidency Brand Plummets

Brand Keys has tracked the value of the Trump brand for more than 30 years. Trump brand's power to influence consumer and business perceptions of the products and services it was attached to was so profound, in 1991 Brand Keys named it its first "human brand,” which meant Trump was able to successfully and profitably transfer those values – his values – seamlessly to products and services.Alas, no longer, apparently.Our new...

Will the Migrant “Surge” Raise Crime?

IGCC Dissertation Fellow Series Guest post by Brett McCully An influx of immigrants at the southern border of the United States has drawn substantial media attention and poses an early challenge to the Biden administration’s hopes for comprehensive immigration reform. While the magnitude of the surge has sometimes been overstated, the current influx has led to the highest number of border apprehensions in 20 years. For many Americans...

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For all of his faults, Trump helped libertarians beat back the hawks

In 2014, Dick Cheney visited House Republicans and spoke about the Obama administration’s supposed weakness on defense spending and hawkishness. The Washington Post’s Robert Costa focused on two libertarian-leaning Republicans who did not like the scene that day. Referring to then-Congressman Justin Amash — the Michigan congressman had left the GOP in 2019 and Congress in 2020 and today is a registered Libertarian — and Rep....