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How to Use Video Marketing to Become an Industry Thought Leader

You’ve probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it’s near-impossible to stand out. Thought leadership is one of the best ways for your brand to cut through the noise. By establishing you as a leader in your field and fostering trust between your company and your audience, pursuing thought leadership can help you make a name...

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How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign

Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never get to the tell — let alone the sell. Crowdfunding is an excellent way for entrepreneurs to test the concept of their product or service and determine market need (or lack thereof). Rewards-based crowdfunding is a great way to get the upfront capital you need while providing backers with a unique...