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Work Wellbeing Starts with Company Culture

Xaxis Our mental health and wellbeing is in a precarious position. Tightening restrictions depending on location and a continuous stream of negative news are inevitably causing stress and anxiety. During the earlier lockdown, 60% of adults felt their mental health deteriorated and this trend is likely to continue as we enter the winter months. On a more positive note, this year taught us a lot about building personal resilience....

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Episode 3: The Benefits Of Programmatic Audio

Xaxis In This Episode, We Discuss: Audio is a uniquely powerful way for brands to engage with consumers. New types of access and measurement that programmatic advertising affords in audio. The keys to an omnichannel strategy and driving outcomes with audio. The rise of smart speakers, and new forms of advertising. New ways of segmenting audiences using audio. Key challenges remaining for the digital audio space. SHOW...

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An API for All

Xaxis Most people familiar with Copilot technology know it as a powerful UI where Xaxis traders can configure algorithmic strategies, manage IOs, view programmatic performance data, and click around to interact in a cool, albeit manual way. There are, however, individuals and Xaxis teams around the globe who need more automation and power than a UI can grant them. For this, we’ve designed the Copilot Developer...

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Balancing Multiple Goals with Feedback Control

Xaxis Buying display advertising typically involves satisfying a set of goals for the campaign’s key performance indicators (KPIs) — such as delivery, viewability, and performance. When we try to improve one KPI, we often find that other KPIs are affected as well; for example, an improvement in viewability may require an increase in CPA, as we raise bids to ensure that we’re buying the right kind of inventory. Furthermore, as...

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The Power of Creative

Xaxis In This Episode, We Discuss: Brilliant creative drives emotion. Great creative works in any channel, including programmatic. Real-world examples show what great creative executions can do with cutting edge technologies. Integrating the work of creatives, strategists, technologists, and data scientists makes everyone’s work more effective. It can be complex to execute creative strategies in digital. But sometimes it’s...

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Engineering your advantage

Xaxis AI is no longer just a Hollywood vision of the world in 2050. Machine learning (ML), natural language processing (NLP) and robotics are already all around us, impacting our daily lives in unnoticeable ways, and transforming organizations’ ability to make smarter decisions. The applications for these technologies are far-reaching. AI has been applied by Google and Facebook to counter growing concerns among marketers about...