youtube advertising

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online...

As a Digital Marketer, you’re equipped with multiple platforms to advertise your business on. Each platform offers a variety of unique value propositions to help your business build sales through either increased...

Besides building brand awareness, YouTube ads can help drive relevant traffic to your site in several ways. One way we can drive traffic from our video ad viewers is to use sitelink extensions. Sitelink extensions for...

Besides building brand awareness, YouTube ads can help drive relevant traffic to your site in several ways. One way we can drive traffic from our video ad viewers is to use sitelink extensions. Sitelink extensions for...

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on...

As per the TAM report on Digital Advertising, recovering from the pandemic’s hit, ad insertions had gradually increased in the 4th quarter of 2020. The TAM AdEx-Mirroring Y 2020 report for Digital Advertising...

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their...

The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and...

The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and...

Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to...

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant,...

If you run ads on YouTube, you have likely wished for an easy “exclude” option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck. Well, rejoice advertisers in love with...

If you run ads on YouTube, you have likely wished for an easy “exclude” option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck. Well, rejoice advertisers in love with...

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the...

YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK advertisers to feature their ads in a brand-safe ecosystem. Now for...

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.  Truthfully,...

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level than the existing targeting that’s available on the video platform,...

Want to improve your engagement and sales with YouTube? Then join the largest and best gathering of YouTube marketing experts as they share their proven strategies. From video creation, ad creation, monetization, and...