Awareness is fundamental to choice. Future outcomes or how events open is not in our hands.

"Digital Master” is a series of guidebooks (28 + books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way, and avoid “rogue digital.” It perceives the emergent trends of digital leadership, provides advice on how to run a digital organization to unleash its full potential and improve agility, maturity, and provide insight about Change Management. It also instructs the digital workforce on how to shape a game-changing digital mindset and build the right set of digital capabilities to compete for the future. Here is a set of “CHOICE” quotes in Digital Master.



1 Whether we know it consciously or not, we are always making a choice. Still, we can't control the outcome of our choices, and sometimes the events either good or bad, happen that change our life or perspective in a totally makes the different direction.

2 More freedom with more choice is a myth. So, the choice doesn't mean freedom but instead, it is binding on one's decision-making ability.

3 Given no choice at all, the human mind can always come up with something that it may cherish a lot and try to get it.

4 Conscious choice is made when we apply our mind and "make a decision." This could be based on our intelligence, past experiences, and knowledge.

5 Awareness is fundamental to choice. Future outcomes or how events open is not in our hands.

6 Today’s digital leader need to become the “Choice Generator,” envision the emerging technological trends, imagine the new possibilities and alternative ways to do things, and drive the digital transformation proactively.

7 Some courageous leaders choose to follow their intuition and taste success, not because they are emotional, but because they let the inner feeling flow, also apply the awareness and intelligence to make better choices, but not any choice.

8 Choice with full awareness is the freedom from the conditioned circumstances. The more conscious we grow, the more aligned we become with our intuition to make better choice.

9 Both intuitive and deliberate thinking have their places to make the right choice, intuition helps you make choices by discovering “who you are” and “what shall you do or choose” naturally, but deliberate thinking will allow you to verify or structure the multi-choices you can make intellectually,
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