Almost half of the entire world’s population is now on social media. It is an audience with a greater reach than any other media channel in history. Virtually all employers use social networks to recruit, and a majority of young professionals have found work online. It seems like the perfect place to make hires.

And yet….

Recruiters name social media as the least effective way of filling job orders. Why is this? The Big Data wizards at eBoss recruitment software have offered some of their own explanations. And they have also condensed all of the relevant data into a neat infographic which may help you to plan out your own social media strategy.

For all their shortcomings, the sheer scale and reach of social media offers great potential for growth to recruiters who do get their strategy right. You can learn more about this topic in our start-up centre: we covered social media strategy in last week’s session.

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