notebook-1194456_640Finding the right people for your company is not as easy as it seems, despite millions of people looking for a job at any given moment. There may be dozens of reasons for that, but there is also one that doesn’t get talked about very often, and that’s the nature of the job description itself. The truth is, poorly crafted job ads can intimidate potential candidates, simply because they are not confident enough in their abilities once they read all the job requirements.

In order to attract the best job candidates, instead of alienating them, check out these six writing tips you can make use of when putting together a job description.

1. Don’t Just Focus on the Requirements. In other words, try to list some of the benefits that might attract potential job seekers. It can be anything from small creature comforts employees can enjoying during their work hours, to the company’s position on the market, history, and positive work atmosphere. Let them know what it would be like for them to work for your company, and what they stand to gain in the long run.

2. Rely More on Visuals. Nowadays, people are busier than ever, and they tend to gloss over the content that features too many words, and that unfortunately includes job ads, as well. As a solution, try and focus on composing job ads which focus on strong visuals, For example, you can easily create a video job description, or one that features infographics, which are much more easily digestible mediums than text. Not to mention it will help your company stand out in the crowd.

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3. Don’t Forget about SEO. Most job searches these take place online, with candidates relying on Google or professional networks such as LinkedIn to find a job. Therefore, it would be a good business practice to treat your job description as you would your webpage or blog. Make sure to include all the relevant keywords regarding the job, so that your ads shows up on the first pages of every search engine.

4. Forget Templates. Using a template when writing a job description might be a timesaver, but it might not be the best option if you are looking to hire top-notch talent. Templates are often too vague and impersonal, and sometimes, even completely wrong for the job in question. Instead, take the time to put together a custom ad that will focus on the specific of the job.

5. Use Online Tools and Services. In case you do decide to put it together yourself, there are plenty of resources you can rely on for help, such as:

  • Essay Mama – In order to keep your job description as flawless as possible, you can ask for help from professional writers and editors that will give your writing that final polish.
  • Plagtracker – In case you prefer to use an app to do your proofreading, this is one of the best you can online.
  • Canva – Canva does lots of things right, and creating stunning infographics you can use instead of your generic job ad is one of them.

As you can see, there is no shortage of ideas or tools you can use to come up with a brilliant job description. If you decide to go down that road, you can look forward to hiring the best people and developing your company into and stable and profitable enterprise.