Branding & Packaging Design: Suman M
Project Type: Concept
Packaging Contents: Food & Beverage Tea
Packaging Substrate / Materials: Plastic Flow Pack
The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive marketplace. We designed the pack completely to reflect nature’s essence. We made the brand unique for urbio, by mixing nature leaf and green color, which can be an eye-catching and recognizable package from its customers at the first glance. It is a deeply satisfying, culturally connecting experience.
The first step towards the creation was to choose a color palette that was consistent with the brand’s freshness and give an energetic look. Then we chose a natural tea leaf for representing the natural product. Finally, we started to choose the font that gives the modern yet classic look.
Visit Packaging of the World for more packaging design inspiration. http://www.packagingoftheworld.com/