As part of Highway to a 100 Unicorns initiative, watch Lathika Pai - Country Head, Venture Capital & Private Equity Partnerships, Microsoft in an interview with David Thompson - Co-Founder & CEO, Book Me Bob, New Zealand. Book Me Bob is one of the EmergeX winners of the Highway to a 100 Unicorns Program. Book Me Bob is leveraging the promise of AI to help hotels boost profits and compete by providing a personalised experience that's human. AI powered Chatbot by Book Me Bob, is a pre-trained, high quality, low-cost acquisition channel to help hotels boost sales conversion, optimize costs, and provide a 5-star guest experience.