no-free-logo

While I was away a few weeks ago, I made the mistake of Buffering a tweet.

Not just any tweet.

After all, Buffering a tweet is usually a good idea.

The problem was, it was a question and I wasn’t going to be around to follow-up properly.

#FAIL

The Secret Project

A few of the ChurchMag Staff Writers and myself have put together a bit of a secret project (secret for now, anyway).

Everyone has chipped in time, energy, resources, and talent.

The entire venture was born out of a brainstorm and everyone involved have been willing to volunteer their time and just “see what happens.” For all good and purposes, it’s a bootstrapped venture you could say.

There are no investors, no funding, or any kind of revenue. If the project ever turns a dime, everyone involved will be rewarded accordingly. Since the thought of putting together a logo came up, I decided to put the word out:

I clearly neglected to say anything about being a ‘bootstrapped’ type of venture—perhaps I should have. In no way was I looking for a “freebie.” After all, anything that ChurchMag has ever done pays those involved as best to its ability.

Like everyone else who have invested themselves into the project will find a reward if it ever becomes something.

Nothing venture, nothing gained?

The Response

The response wasn’t anything I had hoped.

In fact, I was a little surprised:

Funny thing, I completely agree.

The Conclusion

Emily got me thinking about how many churches and ministries use and abuse talented graphic artists, versus churches and ministries who bless them.

Graphic artists, designers, and any other creatives who willing decide to offer their services free of charge or at a reduced rate are great.

The opposite can and should be said of churches and ministries.

Those organizations who pay fair market value (or maybe more for an exceptional job well done?) can be a real blessing to the creatives working for them—and shouldn’t that be the norm? Shouldn’t talented designers like Emily be valued by churches and ministries more than any of her other clients? I would hope so, but I am suspect that that isn’t the norm.

In the case of ChurchMag’s tweet, it was too vague and lacked the proper details for anyone to fully understand what we—rather, me—were asking. Had things been explained in more detail, I presume the reaction would have been different.

In regards to most churches and ministries, however, I strongly recommend that you don’t try to get yourself a free logo.

Pay for what you get.

What do you think?

What has your experience been?


We Don’t Want a Free Logo first appeared on ChurchMag and is sponsored by ChurchMag Press.